B2B销售中的社交媒体使用及其对竞争情报收集和适应性销售的影响：考察学习导向作为推动因素的作用
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
Industrial Marketing Management · 2017
被引 243 · 同刊同年前 6%
ABS 3
- Omar S. Itani
- Raj Agnihotri 通讯
- Rebecca Dingus
B2B销售社交媒体竞争情报适应性销售学习导向