Data‐Driven Business Model Innovation
本文探讨企业如何利用信息网络和大数据来创新现有商业模式或开发新商业模式，并举例说明内部和外部数据的应用，提出研究问题以帮助理解大数据与商业模式创新的联系。
In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. I provide examples on how companies can leverage internal and external data to generate new business models and I propose a few research questions that can help academics and practitioners understand the link between big data and business model innovation.