Legal Potholes on the Information Superhighway
本文提醒营销人员，互联网营销虽前景广阔，但伴随新的法律风险，需在进入前了解已知或可预见的法律问题。
The Internet represents the promise of better, cheaper, and more efficient marketing in the near future. Few marketers, however, have considered fully the downside of this virtual marketplace. Along with great potential come new, often hidden legal risks. The number of legal issues a marketer may encounter in tapping this new resource is significant, and no marketer should enter this new medium without first considering these issues. The author provides an overview of those Internet-related legal issues that, to date, are known or reasonably expected as the age of cybermarketing approaches.