欢快的顾客:店内快节奏音乐缓解高社会密度对顾客消费的负面影响
An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending
Journal of Retailing · 2017
被引 75
ABS 4
- Klemens Knoeferle 通讯
- Vilhelm Camillus Paus
- Alexander Vossen
市场营销消费者行为零售管理环境心理学