The Role of Formal Third-Party Endorsements and Informal Self-Proclaiming Signals in Nonprofit Reputation Building
通过实验检验了正式信号（第三方证书）和非正式信号（自我宣称的社会创业管理质量）对利益相关者支持意愿和感知组织有效性的影响，发现社会创业优势显著但正式信号效果不明确。
In this study, we experimentally test the impact of a formal signal (a third-party certificate) and an informal signal (self-proclaimed management quality with respect to social entrepreneurship) on stakeholder supportive intentions and perceived organizational effectiveness. Our study confirms the social entrepreneurship advantage, but we find no proof of a convincing effect from the formal signal. However, complementary analyses and additional testing of control variables add new perspectives on the relative importance of the social entrepreneurship advantage and on potential moderators that could better explain in future studies the varying effects and specific contextual elements that influence formal and informal reputation-building signals.