汽车杂志市场

The motoring magazine market

Journal of Marketing · 2007
被引 0
FT 50UTD 24ABS 4★

中文导读

南非汽车市场繁荣,新车销量五年翻倍,但汽车杂志市场却面临萎缩和停刊,揭示了行业反差。

Abstract

As the South African car market booms, with new vehicle sales double that of five years ago and estimates of 1-million cars sold by 2010, the motoring magazine market by contrast faces shrinkage and loss of titles.

汽车市场杂志行业广告市场营销