新兴市场中的客户关系管理：关系作为中国客户忠诚度的驱动因素

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

• Liane W.Y. Lee 通讯
• Yiming Tang · 麦考瑞大学
• Leslie S.C. Yip
• Piyush Sharma