Theorising narrative in business history
本文鼓励商业史学者反思其工作的叙事本质，概述了1970年代语言转向中叙事的兴起，比较了历史学与管理学中的叙事分析概念，并指出增强对沟通、修辞和论证特性的认识能丰富商业史研究。
This article, and the special issue that it introduces, encourages business historians to reflect on the narrative nature of the work they produce. The articles provides an overview of how and why narratives came to occupy such a prominent status during the linguistic and narrative ‘turns’ of the 1970s. It then compares the different conceptualisations of narrative analysis that have emerged in historical research and in management and organisational studies. Finally, this introduction points out various ways in which business history can become enriched if its practitioners become more aware of the communicative, rhetorical and argumentative character of their work.