Positive self-representations, sustainability and socially organised denial in UK tourists: discursive barriers to a sustainable transport future
研究自称“生态”或“可持续”的英国游客如何用话语策略调和航空旅行与可持续假期的矛盾，揭示这些策略构成的社会性否认如何阻碍可持续交通未来。
This paper provides an empirical application of some recent developments in the social science of sustainability to understanding sustainable transport behaviour. We analyse talk about holidaymaking taken from interviews with self-defined “eco” or “sustainable” tourists. The focus of this paper explores the ways in which participants understand and reconcile the potential conflict of air transport and the notion of sustainable holidays. We identify a number of discursive strategies participants used to project and maintain positive self-representations in the context of complex, often incompatible constructions of sustainability derived from this particular dilemma. Such strategies are considered as concrete examples of the psychosocial organisation of denial and thus offer discursive barriers to sustainable transport futures. However, the analysis also demonstrates the ways in which some individuals were able to resist or challenge such forms of socially organised denial. The potential implications of these discursive barriers and strategies for sustainable transport futures and the tourism sector are discussed.