Predicting adolescent social networks to stop smoking in secondary schools
利用中学戒烟项目数据，构建基于智能体的模拟来预测青少年社交网络演化，提出PageRank-Max链接预测算法，发现其优于现有方法，为社交网络驱动的公共健康干预提供概念验证。
Social networks are increasingly being investigated in the context of individual behaviours. Research suggests that friendship connections have the ability to influence individual actions, change personal opinions and subsequently impact upon personal wellbeing. This paper explores the effect of individual friendship selection decisions, and the impact they may have on the overall evolution of a social network. Using data from a large smoking cessation programme in secondary schools, an agent based simulation aiming to predict the evolution of the adolescent social networks is created. The simulation uses existing friendship selection algorithms from link prediction literature, along with a new approach to link prediction, termed PageRank-Max. This new algorithm is based upon the optimisation of an individuals eigen-centrality, and is found to be more successful than existing methods at predicting the future state of an adolescent social network. This research highlights the importance of eigen-centrality in adolescent friendship decisions, and the use of agent-based simulation to conduct behavioural investigations. Furthermore, it provides a proof-of-concept for targeted interventions driven by social network analysis, demonstrating the utility of using emerging sources of social network data for public heath interventions such as with tobacco use which is a major global health challenge.