购物享受的极致:发达与新兴市场中的享乐购物动机与强迫性购买

Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets

JOURNAL OF BUSINESS RESEARCH · 2017
被引 187 · 同刊同年前 9%
人大 A-ABS 3
消费者行为市场营销心理学经济学