新兴市场节俭创新的商业模式:医疗器械与实验室设备行业的案例
Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry
TECHNOVATION · 2017
被引 165
人大 AABS 3
- Stephan Winterhalter 通讯
- Marco Zeschky
- Lukas Neumann
- Oliver Gassmann
商业模式新兴市场节俭创新医疗器械实验室设备