Hedonic Analysis of Consumers' Valuation of Country of Origin of Meat in the United Kingdom
使用特征价格方法和面板数据，估计英国消费者对肉类原产地标签的隐含支付意愿，发现消费者重视原产地信息，尤其是2013年马肉事件后，零售商增加了加工肉类的自愿标签。
Abstract We estimate the implicit prices consumers are willing to pay for country of origin labels, using hedonic price methods and panel data for meat and meat products in the United Kingdom. Our results show that consumers place significant value on origin information across fresh and processed meat products, especially since the horsemeat incident in 2013. The findings also suggest that retailers have increased the use of voluntary labelling of processed meat products since the incident. Hence, further extension of existing mandatory labelling requirements to processed meat products may not be required at least in the short term.