Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries
回应了两篇评论，提出五个研究主题，并用县级数据探讨政治意识形态与社会脆弱性如何共同影响亲社会行为，适合关注消费者行为与政治交叉的学者。
Abstract Two commentaries on our article offer interesting and useful paths for pushing forward the research stream we have developed. Jost, Langer, and Singh suggest delving more deeply into underlying psychological motives while extending our finding to consumer boycotting behavior, and Crockett and Pendarvis suggest broadening the scope to consider the sociocultural context in which complaining occurs. We discuss these two complementary approaches. Building on these ideas, we offer five research themes we believe are fruitful avenues for exploring the interface between consumer research and political ideology. As an illustration of one of these themes, we use three county-level datasets to explore whether and how political ideology and social vulnerability combine to influence a number of prosocial behaviors.