弥合差距：诊断关键客户管理实施障碍的过程模型
Mind the gap: A process model for diagnosing barriers to key account management implementation
Industrial Marketing Management · 2017
被引 28
ABS 3
- Alexander Leischnig
- Björn Sven Ivens 通讯
- Barbara Niersbach
- Catherine Pardo
关键客户管理过程模型组织障碍实施研究