Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction
研究技术创业者如何分配时间给潜在客户，考虑消费者同伴学习和在位者反应两种动态，用博弈模型给出最优时间分配的经济学解释。
How should technology entrepreneurs allocate their time to potential customers? Considering two important dynamics that influence consumers' purchase decisions regarding new technology products, consumer peer learning and incumbent reaction, we study the tactical-level time allocation decision with a simple game-theoretic model. We offer an economic rationale for the entrepreneur's optimal time allocation for different levels of consumer peer learning and incumbent reaction as well as different revenue distributions between the buyers, and we discuss theoretical and practical implications for technology entrepreneurship.