销售-营销界面的战略与运营对齐：中小企业配置中的双路径
Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration
Industrial Marketing Management · 2017
被引 36
ABS 3
- Avinash Malshe
- Scott B. Friend 通讯
- Jamal Al‐Khatib
- Mohammed Al‐Habib
- Habiballah Al-Torkistani
营销管理销售管理中小企业战略对齐运营管理