The Relationship between Marketing Orientation and Entrepreneurial Orientation
通过实证调查，检验市场导向与创业导向是同一还是两种不同的经营理念，帮助管理者理解两者在不确定环境中的角色。
Increasing environmental uncertainty has focused greater attention on firms’ overall business orientations, particularly on the marketing orientation and the entrepreneurial orientation. The major purpose of this empirical investigation was to determine whether the marketing orientation and entrepreneurial orientation represent the same or two unique business philosophies.