Are Logics Enough? Framing as an Alternative Tool for Understanding Institutional Meaning Making
本文主张用框架和框架化作为工具来理解制度中的意义建构活动，解释意义如何传播和制度化，并指出逻辑方法在组织理论中的广泛使用造成了混淆。
Understanding institutions requires attending both to their social fact qualities and to the bidirectional nature of institutional processes as they influence and are influenced by actors. We advocate for frames and framing as tools to elucidate meaning making activities, and to explain whether and how meanings subsequently spread, scale up, and perhaps become widely institutionalized. Frames as cognitive structures provide resources for actors and shape what they see as possible, while framing as an interaction process is a source of agency that is embedded in the everyday activities of individuals, groups, and organizations. In making the case for the framing approach, we consider how the extensive use of the logics approach in organization theory research has created confusion about what logics are and how they accommodate both structure and agency. We conclude with a discussion of the phenomenological and ontological potential of frames and framing.