Does franchisor ethical value really lead to improvements in financial and non-financial performance?
研究了韩国餐饮加盟行业中，加盟商的伦理价值如何通过企业慈善和组织承诺影响财务与非财务绩效，对加盟商和餐饮管理者有参考价值。
Abstract Purpose Although ethical management would seem to be a core responsibility in today's business climate, empirical research and practical applications in the hospitality industry remain scarce. Hence, the aim of this study is to examine the influences of ethical value and corporate philanthropy on the foodservice industry in South Korea. Design/methodology/approach Frequency, reliability, confirmatory factor, correlation and structural equation modeling analyses were used. Findings The results indicate that, overall, ethical value directly influences corporate philanthropy and two aspects of organizational commitment (i.e. continuous and affective). Corporate philanthropy, in turn, positively relates to organizational commitment dimensions as well as financial and non-financial performance. Affective and continuous commitments lead to improvements in both financial and non-financial performance. Practical implications The strategic importance of ethical value and the following philanthropic activities in the foodservices is demonstrated from the findings of this research. Originality/value The current study is the first to develop and test an empirical model which accounts for the effects of ethical value on both financial and non-financial performances in the franchisor–franchisee relationship.