Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
利用广告交易所的真实交易数据，研究消费者在在线展示广告中实际做出的隐私选择，分析哪些人选择退出以及这对行业造成的成本。
This paper studies consumers’ revealed privacy choice in online display advertising using real-world transaction data from an ad exchange.