从FTC诉Staples案中汲取的教训

Some Lessons Learned from FTC v. Staples

Journal of Public Policy and Marketing · 1999
被引 4
ABS 3

中文导读

本文回顾了办公用品巨头Staples与Office Depot合并案分析中的四个实质性问题,指出企业应收集并分析相关信息以有效管理价格,并给出了定价信息系统应包含的最低信息建议。

Abstract

In this article, the author briefly reviews four substantive issues in the analysis of the effects of the proposed merger of office superstores Staples and Office Depot. One apparent issue in FTC v. Staples was the availability of relevant information to support the claims of the merging firms and the appropriate methods of analyzing the information. To manage prices effectively requires the collection, analysis, and dissemination to decision makers of relevant information. The author provides a prescription for the minimum information that firms should collect and place in a pricing information system as simply good managerial practice.

反垄断并购分析定价策略信息管理