我讨厌它的来源但我仍然购买:敌意与怀旧的抵消影响
I hate where it comes from but I still buy it: Countervailing influences of animosity and nostalgia
JOURNAL OF INTERNATIONAL BUSINESS STUDIES · 2017
被引 66
人大 AFT50UTD24ABS 4*
- Justina Gineikienė 通讯
- Adamantios Diamantopoulos · 维也纳大学
消费者行为国际营销原产国效应消费者民族中心主义