Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges
通过30年案例研究，展示循环经济商业模式如何带来收入增长和资源效率提升，同时揭示管理者需应对技术变革和市场波动等复杂挑战。
This article presents an in-depth case study detailing the history, experiences, and wider practitioner and policy lessons from a circular economy business model over a 30-year period, highlighting the successes, difficulties, and conflicts of adopting a circular economy model. The case is based on interviews, key documents, and customer insight. The findings demonstrate how sustained circular economy business practices can deliver significant new revenues, resource productivity, and business continuity benefits, but also require managers and practitioners to develop competencies and capabilities, such as balancing linear and circular systems, to address complex and highly dynamic factors, including rapid technological shifts and market volatility.