多渠道环境下消费者零售渠道选择的跨国差异:来自亚太国家的证据

Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries

JOURNAL OF BUSINESS RESEARCH · 2017
被引 61
人大 A-ABS 3
消费者行为零售渠道跨文化研究市场营销