Concern for Group Reputation Increases Prosociality in Young Children
研究发现5岁儿童在群体声誉面临风险时会更加慷慨，即使个人贡献被隐藏，只要群体捐赠公开，他们就会分享更多资源，表明对群体声誉的关注能提升亲社会行为。
The motivation to build and maintain a positive personal reputation promotes prosocial behavior. But individuals also identify with their groups, and so it is possible that the desire to maintain or enhance group reputation may have similar effects. Here, we show that 5-year-old children actively invest in the reputation of their group by acting more generously when their group's reputation is at stake. Children shared significantly more resources with fictitious other children not only when their individual donations were public rather than private but also when their group's donations (effacing individual donations) were public rather than private. These results provide the first experimental evidence that concern for group reputation can lead to higher levels of prosociality.