Toward an integrated theory of strategy
提出一个四步逻辑序列，整合竞争、增长和利益相关者战略，识别四种整合机制，分析二元和三元战略组合如何为利益相关者创造更高价值，并找出两种可能最大化绩效的战略组合。
Research summary : We develop an integrative approach to the study of strategic management in a four‐step logical sequence. First, we discuss one of the rare conceptual frameworks of integrated firm strategy introduced by Coda (1984). Second, we focus on competitive, growth, and stakeholder strategies and identify four integrative mechanisms underlying the creation of joint outcomes from the combination of different strategic choices. Third, we study how these mechanisms might allow specific binary combinations of strategic choices to create higher levels of value for stakeholders. Lastly, we study the likelihood of alternative three‐way bundles of strategies to generate the highest expected value. This analysis identifies two bundles of strategic decisions that can potentially maximize performance outcomes. Managerial summary : Our integrative approach to strategic management can potentially contribute to the improvement of managerial decision making in three main ways. First, by raising managers’ awareness that decisions in different strategic domains—e.g., competitive, growth, and stakeholder strategies —produce joint effects on value created for stakeholders and, thus, should be selected as an internally coherent bundle. Second, by identifying the factors that influence different strategic decisions and the consequent production of joint results. Some of these factors can be directly learned and leveraged by managers to shape a more internally coherent and effective portfolio of strategic decisions. Third, by proposing specific bundles of internally coherent choices that might provide useful reference points within the context of the three strategies considered.