Sober business: Shared value creation between the insurance industry and the temperance movement
研究了瑞典保险公司Ansvar从1930年代到1990年代如何通过为完全禁酒者提供保险并反对酗酒来创造共享价值，最终因社会对酒精态度的变化而衰落。
This study examines how the Swedish insurance company Ansvar established and expended an international business from the 1930s to the 1990s with the motives to insure total abstainers while battling against alcohol abuse in society. Anvar represented a for-profit business that aimed at addressing social issues. The case provides a historical example of how shared value was created between the company and the temperance movement for the joint goal of improving society through temperance. The article argues that the company’s decline was due to changing values, where alcohol was no longer seen as a threat to society.