消费前体验在零售商品牌感知价值中的作用：来自新兴市场的消费者体验

The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets

• Sherriff T.K. Luk · 南京财经大学
• Kai Jiang · 滑铁卢大学
• Silvio Cardinali 通讯