PROMISING THE DREAM: Changing destination image of London through the effect of website place
基于场所认同和社会认同理论，研究了旅游网站对伦敦目的地形象的影响，发现目的地形象能增强游客重游和推荐意愿，对旅游管理者和研究者有启示。
Drawing on theories of place identity and social identity, this study aims to fill a gap in place identity studies regarding the effect of a place website on the destination image of customers/visitors/tourists. The research addresses three questions: (1) what are the main impacts of tourists' attitude on place identity and the place website, (2) what are the factors that influence destination image, and (3) what are the main impacts of a favorable destination image? The favorability of a destination image is reflected by the extent to which visitors positively regard that place website. Results reveal the importance of the destination image in enhancing the intention to revisit and recommend. Also, visitors' satisfaction impacts on their intention to revisit and recommend the place. Significant implications for place managers and researchers are highlighted.