The pursuit of original equipment manufacturer strategy: insights from an Asian country
基于波特钻石模型，通过半结构化访谈分析泰国汽车产业为何选择原始设备制造商（OEM）战略而非自主品牌（OBM）战略，为其他发展中经济体提供提升国家绩效和竞争力的经验。
The automotive sector is the major industry of Thailand's economy. This paper discusses the national strategy of Thailand toward the Detroit of Asia. In particular, the study analyses the pursuit of original equipment manufacturer (OEM) strategy in the Thai automotive industry, based on Porter's Diamond Model. A qualitative approach was adopted, using semi‐structured interviews to understand the reasons behind Thailand's adoption of OEM strategy and its decisions in not following other strategic approaches. The findings provide important lessons to other developing economies in terms of adopting the right strategies to improve the national performance and competitiveness. The case of Thailand is clearly evident that the Thai government chooses not to develop its own brand (OBM strategy) but pursue the OEM path to strengthen its automotive industry.