Dreaming of the West: The power of the brand in Soviet Lithuania, 1960s–1980s
研究了1960-1980年代立陶宛社会对西方品牌的兴趣，指出消费西方文化产品成为苏联社会自由的象征，即使当局试图用意识形态工具阻止。
The article reveals the interest in foreign trademarks observed in Lithuanian society from the 1960s through the 1980s, when the demand for brand names spread after Western culture reached the Soviet Union. The consumption of Western cultural products, or imitations thereof, became one of the key symbolic expressions of freedom in Soviet society. In Lithuania, the most popular clothes were those bearing fake trademarks, even though Soviet authorities attempted to prevent the desire for and the wearing of these garments through the use of ideological tools.