Nosenography
提出嗅觉志这一理论与方法,研究市场与消费空间中常被忽视的嗅觉实践,揭示气味如何赋予空间意义、标识身体与空间的关系,并标记空间的时间体验变化。
Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. Drawing on prior social science theorizations of smell as well as contemporary sensory marketing practices, we develop a framework to understand how smell features in spatial assemblages of bodies, locations and experiences. Extending theorizations of product smells and ambient smells, we show how this framework can guide knowledge of the sensing, practice and management of smell and space. We explain that smell is a dynamic and unruly force that (i) encodes spaces with meaning, (ii) identifies bodies with spaces, and (iii) punctuates the temporal experience of space as it changes. Nosenography reaffirms that spaces of consumption are multisensory and that this quality should be further acknowledged in figuring market spaces as dynamic and contested assemblages of heterogeneous constituents.