How to Manage Crowdsourcing Platforms Effectively?
研究了四种众包模式（微任务、信息汇集、广播搜索和开放协作），提出21种治理机制，并通过19个案例评估其有效性，为不同模式推荐具体配置，指导企业构建众包治理能力。
To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.