Comparing Serial, and Choice Task Stated and Inferred Attribute Non‐Attendance Methods in Food Choice Experiments
利用家禽肉可持续标签的选择实验数据，比较了两种陈述性属性不关注方法（序列层面与选择任务层面）的边际支付意愿差异，并验证了自我报告与推断方法的一致性。
Abstract A number of choice experiment ( CE ) studies have shown that survey respondents employ heuristics such as attribute non‐attendance ( ANA ) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self‐reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial‐level data differ from those from choice task‐level data. Also, self‐reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA , as well as with inferred ANA .