大品牌,大城市:人口惩罚如何影响人口密集地区常见、身份相关的品牌
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas
International Journal of Research in Marketing · 2017
被引 10
ABS 4
- Ted Matherly 通讯
- Zachary G. Arens
- Todd J. Arnold
市场营销消费者行为品牌管理城市经济学社会心理学