在线评论平台的市场设计与政策

The market design and policy of online review platforms

Oxford Review of Economic Policy · 2017
被引 13
人大 A-ABS 2

中文导读

梳理了在线评论的机制与激励,包括如何吸引初始评论、确保真实体验评论、避免虚假评论,并探讨了相关的竞争与消费者保护问题。

Abstract

I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated with reviews.

在线评论平台市场设计政策消费者保护