Coordination model of quality risk control of the aquatic supply chain based on principal-agent theory
研究了农超对接模式下影响水产品质量的风险因素，构建了质量风险控制协调模型，通过模拟罗非鱼供应链分析了投资规模对收益和质量保障水平的影响，并提出了提高质量保障水平的有效方法。
Purpose The purpose of this paper is to identify the risk factors that affect aquatic product quality in the “farming-supermarket docking” condition. This paper investigates how the investment scale can affect earnings and aquatic product quality assurance level. Also, it aims to determine an effective method for increasing aquatic product assurance level, coordinate the supply chain and improve management of the entire supply chain. Design/methodology/approach The authors construct a coordination model for quality risk control of the aquatic supply chain by simulating the model in a tilapia supply chain using the case study method. They applied Karush–Kuhn–Tucker conditions to analyze upstream enterprises (breeding base) and downstream enterprises (corresponding supermarket) under the conditions of sufficient or insufficient funds, Further, they consider the relationships among revenue, optimum quality assurance and investment scale at different capital positions; discuss the best cooperation conditions in four cases; and draw conclusions on ways to control quality risk. Findings The proposed coordination model is found to be effective in controlling aquatic product quality risk. The simulation results show that when the enterprise funds are sufficient, the sales prices, product freshness, quality assurance ability, collaboration and quality test ability have a positive influence on quality assurance level, whereas coefficient and price sensitivity have a negative influence on it. Additionally, it can obtain high-quality assurance levels and earnings in both breeding bases and supermarkets under the condition of adequate investment. Originality/value The study built a coordination model combined with the characteristics of the aquatic supply chain by adding the quality penalty mechanism, product freshness parameters and cost function in the “farming-supermarket docking” mode into the traditional principal–agent model. Research results are beneficial to enhancing the quality assurance level of the aquatic supply chain and improving the coordination level of the supply chain.