Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation
通过悉尼358位居民的问卷调查，区分了地方满意度与地方依恋对居民目的地品牌建设行为的不同影响，发现满意度主要影响去留意向，而依恋更强地影响口碑、宣传和参与规划。
Place attachment has become a popular concept in tourism and environmental psychology. However, little research has explored its role in predicting place-related behaviors, compared to alternative place-related constructs such as place satisfaction. This article clarifies the differential impacts of place satisfaction and place attachment on a series of residents’ place-related behaviors (i.e., destination brand-building behaviors), providing empirical evidence from a quantitative survey study. A sample of 358 residents from Sydney, Australia, was included for partial least square (PLS) based structural equation modeling testing. Results of a number of model testing suggest that compared with place satisfaction, dimensions of place attachment affect residents’ destination brand-building behaviors differently in a unique pattern. Place satisfaction strongly predicts residents’ intention to stay or leave, while place attachment more strongly influences residents’ word of mouth, ambassador behavior, and participation in tourism planning for a destination.