Sustainable value and trade‐offs: Exploring situational logics and power relations in a UK brewery's malt supply network business model
通过英国啤酒厂及其麦芽供应链的比较案例研究，揭示了情境逻辑和权力关系如何嵌入商业模式，并说明网络中心型商业模式创新如何通过优先考虑可持续相关文化资源来解决经济与环境价值之间的权衡。
Abstract Conceptualizing firms from a business ecosystem, value‐ or supply‐network perspective captures the boundary‐spanning nature of value creation. However, the relationship dynamics that enable or inhibit sustainable value creation, as well as the understanding of how to resolve trade‐offs in sustainable supply chain management, need to be better understood. To explore these, we present a comparative case study of how situational logics and power relations are embedded in business models within a UK brewer and its malt supply chain. The exploratory case illustrates how network‐centric business model innovation resolves the trade‐off between economic and environmental value through the prioritization of sustainability‐related ‘cultural’ resources. These findings suggest that organizations seeking to implement sustainable supply networks need to pay greater attention to how they use business model innovation to institutionalize situational logics that enable or inhibit sustainable value creation and resolve trade‐offs.