计划行为理论与规范激活模型在消费者对有机菜单行为中的应用
The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus
International Journal of Hospitality Management · 2017
被引 344 · 同刊同年前 6%
ABS 3
- Yeon Ho Shin 通讯
- Jinyoung Im
- Seung Eun Jung
- Kimberly Severt
消费者行为计划行为理论规范激活模型有机食品市场营销