竞争性非线性定价与捆绑销售

Competitive Non-linear Pricing and Bundling

Review of Economic Studies · 2009
被引 27
人大 A+FT50ABS 4*

中文导读

研究企业竞争中的非线性定价,发现与线性定价相比,非线性定价在需求弹性大、消费者异质性高、多供应商购物成本高或品牌偏好相关时,会提高利润但损害消费者福利。

Abstract

We examine competitive nonlinear pricing in a model in which consumers have heterogeneous and elastic demands and can buy from more than one supplier.It is an equilibrium for firms to offer a menu of efficient two-part tariffs.Compared with linear pricing, nonlinear pricing tends to raise profit but harm consumers when: (i) demand is elastic, (ii) there is substantial heterogeneity in consumer demand, (iii) consumers face substantial shopping costs when buying from more than one firm, and (iv) a consumer's brand preference for one product is correlated with her brand preference for another product.Nonlinear pricing is more likely to lead to welfare gains when (iii) and (iv) hold, but (ii) does not.

竞争性非线性定价捆绑销售两部收费制消费者异质性