Non‐market Social and Political Strategies – New Integrative Approaches and Interdisciplinary Borrowings
本文是《英国管理学期刊》特刊的导言，梳理了企业社会责任与企业政治活动之间的互补、替代或互斥关系，并介绍了心理学、社会学等非商业学科对非市场研究的贡献与未来潜力。
Abstract This paper introduces a special issue of the British Journal of Management on social and political strategies in the non‐market environment. On the one hand, it reviews the extant research on the possible forms of interaction between Corporate Social Responsibility (CSR) strategies and Corporate Political Activity (CPA): CSR‐CPA complementarity, CSR‐CPA substitution and mutual exclusion between CPA and CSR. On the other hand, the paper provides an overview of the recent contributions of non‐business disciplines – psychology, sociology, economics, politics and history – to nonmarket scholarship and, above all, the potential future scholarly contributions of these disciplines.