从(表面)无意义中寻找意义:JCR视角

Making Sense from (Apparent) Senselessness: The JCR Lens

Journal of Consumer Research · 2017
被引 9
FT 50UTD 24ABS 4★

中文导读

以JCR期刊的理论研究为基础,解释全球本土主义和民粹主义运动(如特朗普当选、英国脱欧)为何令人意外,以及人们为何有时违背自身利益投票、轻信假新闻。

Abstract

What explains the emergence of nativist and populist movements across the globe? From the election of Donald Trump to the vote for Brexit, pundits wonder how and why these unforeseen outcomes came to pass. Why were people so surprised about these outcomes? Why do people sometimes vote against their self-interest? And why do people fall prey to fake news and believe seemingly outrageous claims? In this, our last editorial, we claim that some answers to these questions can be found in the pages of this journal—in articles published in JCR1. While JCR welcomes and publishes many different types of papers, it has traditionally focused on theory building, and our goal in this article is to show how rich and robust theoretical work—uncovering the “why” behind effects—can help us explain and understand events. In our view, such understanding remains a key goal of science, even though immediate practical application of many JCR papers may not seem obvious.

消费者研究政治心理学社会心理学动机推理民粹主义