Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge‐based firms
研究了知识型企业中市场导向与组织绩效的关系，发现众包在其中起中介作用，有助于企业更快、更低成本地解决复杂商业和创新问题。
Abstract This paper establishes the relationships between market orientation and crowdsourcing in knowledge‐based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.