Triggering Insight: Using Neuroscience to Understand How Priming Changes Individual Cognition during Electronic Brainstorming
通过脑电图实验，研究了成就启动如何改变个体认知，从而影响电子头脑风暴中的创意产生，发现启动能触发与创造性相关的脑区活动，提升想法的数量和质量。
ABSTRACT We build on prior theory and research on electronic brainstorming to examine how achievement priming influences individual cognition leading to changes in individual behavior and ultimately team performance. We conducted a repeated measures experiment using electroencephalography with 53 subjects performing two brainstorming tasks. We found that priming altered cognition in the left and right regions of the frontal cortex; that is, achievement priming triggered cognition in areas of the brain related to creative and insightful cognition while the placebo treatment led to cognition in areas related to language production. Thus, priming did not induce “more” cognition, but rather triggered changes in the nature of cognition that led to significantly more ideas and more ideas that were highly novel, workable, and relevant. This study makes two contributions: it shows one theoretical pathway by which achievement priming works; and it show that priming using pictures improves idea generation.