难忘旅游体验的前因及其与行为意向的关系

Antecedents of memorable tourism experience related to behavioral intentions

Psychology and Marketing · 2017
被引 303 · 同刊同年前 4%
ABS 3

中文导读

基于芬兰罗瓦涅米动物园和博物馆314名游客的调查,发现享乐主义、当地文化、参与感和知识是影响游客行为意向的四个难忘旅游体验维度,并建议重新构建MTE量表。

Abstract

Abstract This study investigates the antecedent factors of memorable tourism experience (MTE) and their relationship to visitors’ behavioral intentions (BIs); Kim, Ritchie, & McCormick, ). Based on a survey of 314 structured interviews among visitors to the zoo and museum in Rovaniemi, Finland, the study reveals different MTE dimensions than in Kim et al.’s study. Only four factors—hedonism, local culture, involvement, and knowledge—influence visitors’ BIs. The results suggest the need to rebuild the scale of MTE by incorporating other relevant dimensions.

旅游心理学消费者行为市场营销