The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues
介绍眼动追踪技术作为组织研究的新工具，基于文献提出分类框架，系统回顾其在顶级管理期刊中的应用，并展望在战略管理、创业和人力资源领域的未来方向。
Technological advances in recent years have greatly lowered the barriers for using eye tracking (ET) as a research tool in laboratory and field settings. However, despite its potential and widespread application in other disciplines, the use of ET in organizational research remains sparse. This article therefore aims to introduce ET, and thus a new mode of behavioral data, to the field of organizational research. Based on a synthesis of prior literature, we propose an integrative taxonomy that unravels the methodological potential of ET as well as its scope of application. Building on our proposed taxonomy, we systematically review the use of ET in leading management journals and reflect on the current state of research. We further illustrate future avenues for ET in the domains of strategic management, entrepreneurship, and human resources to contribute to the method’s future dissemination and to the advancement of organizational science as well.