员工如何在社交媒体上与B2B品牌互动：用词选择与语言语气
How employees engage with B2B brands on social media: Word choice and verbal tone
Industrial Marketing Management · 2017
被引 82
ABS 3
- Christine Pitt
- Kirk Plangger 通讯
- Elsamari Botha
- Jan Kietzmann
- Leyland Pitt
品牌管理社交媒体营销B2B营销消费者行为