Mysteries, Markets, and Myths: Publishing Relevant Policy Research
这篇社论总结了作者担任《公共政策与市场营销杂志》主编期间的经验，为希望从事市场营销与公共政策研究的学者提供建议。
This issue of the Journal of Public Policy & Marketing ( JPPM) is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence of JPPM. Serving as the editor of a major journal such as JPPM is a learning experience. My service as editor of JPPM, combined with my prior terms as editor of Journal of Marketing and Journal of the Academy of Marketing Science, has taught me a great deal about the marketing discipline, the enterprise of scholarly research, and the role of marketing in a broader societal context. I use this final editorial to share some of what I have learned and to offer advice to scholars who wish to contribute to scholarship in marketing and public policy.